Social Media Management Service

Your social media manager will be a dedicated ProtopVA Expert who will be responsible for representing your brand online. They utilize a variety of social media platforms, and ensure that your company speaks to its customers in a unified voice. Their duties can include some or all of the following:

1. Development of brand awareness and online reputation
2. Copywriting
3. Content creation
4. Monitor social media trends
5. Scheduling
6. Performance reporting
7. Customer service

With our community engagement service, we provide a multitude of ways in which we can help grow your following, organically. This is helpful for clients looking to grow their current following or start their accounts from scratch without having to invest in ad services. Community engagement at ProtopVA includes, but is not limited to:

• Weekly time spent following local companies/organizations in or around your area. This also includes following local organizations’ followers as they show interest in local businesses.
• Weekly time spent following competitors This also includes following some of your competitors’ followers as they are like-minded audiences. Sending “request to follow” invites when individuals interact with one or more of your accounts but do not follow your page. Browsing “recommended” accounts to follow on both Instagram and Facebook.
• Syncing Facebook followers with Instagram.

Followers love being responded to! We will connect with your followers, and respond to your page reviews, and comments.

With our Media Monitoring & Social listening service, we can see what people are saying about your brand and quickly spot negative mentions and take action! Finding out about the possible threads as soon as they show up online will allow ProtopVA to react quickly, which will minimize the potential risk of brand reputation damage.

Our skilled professionals help to leverage feedback from over 250 online review services, including Google, Bing, Facebook, and many more. In addition to this, we aid you in managing customer relations through online venues. Manage your business listings to rank higher everywhere online, and get found with hundreds of sparkling reviews. At ProtopVA, we’ve made your online reputation management easy.

When ProtopVA boosts your post, it’ll show up in your audience’s Facebook News Feed as an ad. We can also select Instagram as an ad placement for your boosted post. When we boost the post, we set it up based on the following :

1. Who you want to reach: we will pick a target audience of the type of people you want to connect with
2. Your max budget: you’ll tell us exactly how much you want to spend over the course of your entire campaign each month
3. How long you want to run your ad: once we click Boost and your ad is approved, people in your target audience will see your ad in their News Feed for the duration we set. *Ad spend is not included. We connect to and manage your ad account, which is connected to your method of payment.

Reels were introduced and created by Instagram, it is a new way to create and discover short videos directly on their platform. Videos can now be as long as 90 seconds and they give users the ability to share these videos on their own feed as well as hit a larger community on Instagram through the new explore page.

At ProtopVA we now offer the ability to post reels for you! Reels are a great way to reach people organically, helping increase your overall number of likes, engagement and even following. If you provide us with video assets, we will log into Instagram directly to post.

A story is considered a second feed! Stories are closely related to both Facebook and Instagram, but the biggest upside to stories is once they post, they go to the top of your follower’s feed giving you more of an opportunity for individuals to view your content. At ProtopVA, we now offer the ability to post stories. We will take an approved post by you and post it to both your normal feed as well as your story to help drive traffic to your content.

We offer support to our clients via phone, email, and Telegram. For example, you my have an image from an event you want to email over. You can email it directly to your social media manager or upload it to Telegram. On average, our email response time is less than 1 business day and 2 hours via Telegram.

Our performance reporting software integrates with all of your social media platforms. It’s important to understand and track your ROI with our social media management services.

The monthly performance report will provide analytics and show you exactly how many people we have reached, how many followers/likes we have generated, and more.

We work with Healthcare facilities, Law Firms, Therapists, Dental practices, Realtors, Hotels, HVAC, Electricians, Home Builders & Remodelers, Restaurants, Salons, Musicians, Jewelry Companies, Campgrounds, Manufacturing facilities, Fitness, Skincare, and many others.

Custom images are combined with your logo, brand colors, and fonts to create a unique graphic reflective of your brand.

You will be able to review all posts prior to scheduling. This will give you the opportunity to request changes. Post-approval durations and formats may vary.